Privacy Policy

This policy explains what information Empira ("the app", "we") collects, how it is used, and your choices. We designed the app to collect as little personal information as possible.

What We Collect

Gameplay analytics. We collect pseudonymous gameplay events to improve the game's design and difficulty. This includes:

• A random installation identifier stored on your device and a random session identifier generated for each app session. These help us measure returning use and are not linked to your name, email, Apple ID, or account.
• Device model, iOS version, and app version
• Gameplay events: level started, completed, failed, quit, or restarted; difficulty selected; time played; stars earned; achievements unlocked
• Match summaries: how each match unfolded, recorded as totals only (the share of worlds you held, worlds captured and lost, number of commands and upgrades, time spent idle, paused, or at double speed), plus which button you chose on the result screen and whether in-game tips were read or dismissed. We do not record where you tapped or a log of individual moves.
• In-app purchase events: whether the purchase was started, completed, cancelled, left pending, or failed (never your payment details)

We do not collect your name, email, Apple ID, location, contacts, photos, or any other personal information. We do not create user accounts.

Advertising (Google AdMob). The app displays banner ads in the level select and game-result screens via Google AdMob. AdMob may collect:

• Your device's advertising identifier (IDFA), with your permission
• IP address (used for approximate location and fraud prevention)
• Ad interaction data (impressions, clicks)

On first launch, iOS may ask whether to allow tracking. If you decline, ads can still show but are non-personalized. You can change the iOS tracking choice in Settings → Privacy & Security → Tracking. Where required, the app also provides Privacy Choices in its Settings screen to revisit the advertising-consent form.

See Google's Privacy Policy for details on how AdMob processes data.

Our analytics server (Cloudflare). Like any internet request, sending analytics reveals your IP address to our server, which runs on Cloudflare. We use it only momentarily to limit abusive traffic and do not store it with your analytics events.

Purchases (Apple). In-app purchases are processed by Apple via StoreKit. We do not see or store your payment information. See Apple's Privacy Policy.

How We Use It

• To understand which levels are too easy or too difficult and rebalance them
• To identify and fix bugs or crashes
• To improve the store page and pricing
• To display advertising (AdMob)

We do not sell your data. We do not share it with third parties except as necessary to operate the services listed above (Google AdMob, Apple, our own analytics hosted on Cloudflare).

Data Retention

Analytics events are deleted automatically 180 days after our server receives them. They are associated with random installation and session identifiers, not directly with your identity. Your saved game lives only on your device; we keep no copy of it.

Your Choices

• Ads: disable personalized ads in iOS Settings → Privacy & Security → Tracking
• Analytics: contact us to ask about your analytics data or to object to processing. We do not collect account details that let us reliably locate one installation without additional information from you.
• Delete the app: uninstalling removes all local game progress and preferences from your device

Children's Privacy

The app is rated 4+ and is suitable for all ages. We do not knowingly collect directly identifying information from children. The analytics described above use random identifiers and contain no name, email, or account information.

International Users

EU / UK (GDPR): our legal basis for processing gameplay analytics is legitimate interest. You have the right to object to processing; contact us to do so.

California (CCPA): we do not "sell" personal information as defined by the CCPA.

Changes to This Policy

If we make material changes, we will update the effective date at the top of this page and, where appropriate, surface a notice in the app.

Contact

Questions or requests: support@empiragame.com